Bleach is white hot

Posted in advertising, creativity | No Comments »

Okay, so Clorox is not the sexiest of products. But they are doing a great job of cutting through the clutter with their “Life’s Bleachable Moments” campaign from DDB Worldwide. The campaign launched a year ago (see New York Times story) and has caught my attention time and again when I see it air. I found this little ditty online when I did a search on YouTube. (And I mean, what parent HASN’T doen the sniff test, really?) Some folks are even creating their own spoofs of the campaign, which can be downright disturbing. I won’t post any here, you can go find them yourself. In the meantime, I’ll be watching for the next commercial on air – and for the Clorox on the shelf.

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