Obviously everyone loves bacon. I mean, it came up twice this year at the ColumbiaSC TedX event. So… what does bacon have to do with inspiration? Well… the smell of bacon cooking creeps up on you. You just have to have it once you smell it frying. And inspiration is kind of the same. You feel it tugging at you, urging you to do something, create something, solve something, change something. That’s what TedX Columbia, SC is too: a brief interlude in an otherwise busy life that says – wake up and start making change.
Monday’s event marks the second TedX event for Columbia and I’m happy to say I’ve attended both. The mood this year started out somber for me, since our community recently lost Rick Stilwell – a buddy and big believer in all things Ted. I had the chance to sit with him last year and get his commentary on each speaker. This year I found myself wondering what Rick would have thought about each speaker, which cheered me up a little as each person presented. He always found something nice to say about everyone.
And it wasn’t hard to find nice things to say! Our community is alive with people who are doing things that make life better for others. From people still in college to those who’ve seen a lot and are still at it, we’ve got it going on. Hunger issues, gender equality, healthcare reform, climate reform, diversity education, education in general – there are real people tackling real issues right in our own backyard. I urge to you check it out next year… you won’t be disappointed. In the meantime, check out the website for a view of the speakers from both this year and last year and see just how inspired you can become to make change happen.
Like everyone else, I’ve been trying to cope with the news of last Friday’s events in Newtown. And I keep coming back to how much life can change in just 10 minutes. Rather than dwell on the negative aspects of what happened in ten minutes time to so many lives last week, I’ve been thinking about good can come of it. I mean, it’s just TEN minutes. And there are a lot of ten minutes in each and every day. So here are 10 things I came up with (in just 10 minutes!). Please add to the list – whether it’s an everyday thing or something life altering… I just want to see all of the positive things that we could accomplish in just 10 minutes.
Thank a teacher.
Add a note into your child’s lunchbox that says I love you.
Call your Parents just to say hi.
Stop and enjoy the smell of your Christmas tree.
Make a list of places you want to visit.
Buy the next person in line’s coffee.
Sing a song out loud for everyone to hear you.
Do those dreaded sit ups.
Write a letter to your Grandparent.
1. My brother is smitten with his new wife.
When he told her how much he loved her in front of everyone, the crowd sighed together. We welcomed a new person to the Robinson brood while I gained a sister. And you better believe my kids are more than happy to drop Future off of her recent Future Aunt Kat name.
2. My Dad can rock a speech. And a toast.
I still want to grow up to be just like him.
3. I have great genes.
I had the privilege of standing up front with my brother and as I took my eyes off the couple and glanced out into the crowd, I saw my Mom and Granny sitting side by side smiling from ear to ear. Dang, those are two beautiful women. And I’m so proud to call them mine.
4. People in this part of Louisiana don’t consider the Carolinas a part of the South.
Not kidding. They explained that we were from the East. My brother has some work to do to help his new family understand that the South spreads further than the Gulf!
5. Traveling with school-aged children on their first flight is like flying first class.
We all got to board early. The kids were invited to the cockpit. They met all the flight attendants and were given two sets of wings. It was awesome for them and for us.
6. My kids are awesome.
I knew this already. And I guess every parent says that about their children. But I mean it. They were so well behaved, so full of love for their Uncle and new Aunt, so excited to be a part of the festivities and so willing to show off their personalities to everyone. I can’t wait for Michael and Kat to watch the wedding video so they can see Emma’s flower petal tossing abilities (she aimed for people, not the grass) and Jackson’s dedicated dance at the reception (he requested Billy Jean by Michael Jackson and made good use of those slippery tuxedo shoes).
7. My husband is awesome.
I knew this too. But the weekend was a great reminder to me. My Mom had secretly asked him to sing and play the Mother/Son dance as a surprise for my brother. He rocked it out… even on his acoustic guitar. Which made me just realize I forgot to tell my Mom that was the same guitar that was played at my wedding. Yes, I can get a little sentimental at times.
8. Football Reins.
Okay, so… I grew up in basketball territory. And when me and my buds were getting married, if something was scheduled in March there was always the worry of how to keep up with madness of that time. You either had to find a TV to get the score (because way back when I got married, you didn’t carry a cell phone to keep you updated) or huddle around the secret radio that someone snuck into the reception. Not in Louisiana. Not during football season. My brother got married in the beautiful Melady House, a historic home with – you guessed it – very few television sets. But have no fear, the A/V people were near. A huge TV was brought in and set up on the back porch so those who weren’t dancing could catch up on the evening games. Guess who called jackpot? That awesome husband of mine. Because that meant he could watch the Gamecocks put a beat down on Georgia Saturday night.
9. Kolachies are the bomb.
You’ve heard of jambalaya. And gator bites. And all those other iconic Louisiana-style meals. But I got to try a few kolachies the morning of the wedding and was dumbfounded. The other girls in the wedding party told me it was kind of like a big pig in a blanket. I think it compares to a Dixicrat only there’s cheese rather than mustard and the bread wraps all around the sausage. So simple. So good. I could’ve eaten 10. I kept it to 2.
10. Perspective is a great thing.
Sometimes you need a wedding to make you realize what is really important in life. Like family and friends. I miss you all already.
You will find me quite often complaining about the character counts on Facebook ads. I mean really, people. I know no one LIKES to read. But 25 characters for a headline (and that’s only if you are taking them away from the Facebook site) and 90 characters for body copy is limiting. For instance, the name of a company isn’t always Nike. Or Puma. Or Macy’s. Sometimes it’s HUGO by Hugo Boss. Or BCBGMaxAzria. Or Neiman-Marcus. And then all you really have room to write is NAME OF PRODUCT from LONG NAME OF STORE. And you’re out of room. The end. No more characters. No more love. Just done. Time to move along. I’m not looking to wax poetically. I’m just looking to create ads that make you want to do something.
Speaking of which, this ad is what caught my attention today. Yes, it was in my Facebook feed and yes, it made me laugh. So – kudos to the folks at Emergency Creative for catching my attention. And making me click through with so few characters (even if you needed the image space to do it). Nice website, by the way.
Also… since I brought up Macy’s… I thought I’d also plug their new tv spot. Because celebrity endorsements aren’t easy. And they are doing it with class. You get 5 stars (even though you’d probably be happy with just one that’s big and red!).
I just haven’t had a lot of time to devote to it lately! Totally my fault. But upon hearing that someone checked it out (I love the @sbux5points crew – they were so nice not to shame me for my lack of updated content), I started thinking – it’s been way too long. Then last night, when watching a little bit of ANT Farm on Disney with my kids, my son told me I had two special talents – writing and being their mom. I melted a little bit at that out-of-the-blue comment. And then had realized I needed to stop being lazy and start blogging again. And then, this morning happened. What, you ask? This: http://www.youtube.com/watch?v=fDeGMqf6b2g
While I stood there (no doubt with my mouth hanging open in shock that someone would rip off the Most Interesting Man in the World concept), my son said – hey, there’s the Dos Equis man doing a piano commercial. Oh dear. They fooled my kid. But they also confused him. Because this was neither the Dos Equis man or a piano commercial. It’s a local establishment trying to parody a well known brand. For their own gain. If it were a book or a movie, would someone sue? I’m no lawyer. But if I were the person behind the Dos Equis campaign, I’m pretty sure I would see this as infringement of my creative idea. And if it is running here in Columbia, there’s probably a million other folks doing the same thing in other towns across America. Which makes me think… YIKES.
So today, this (long-coming) post is dedicated to creativity of the original kind. I beg you… go out there and do something different today!
My son is 8 today, so I thought I’d take a moment to write down the first ten things that come to mind in regards to what I’ve learned in this short bit of time.
1. Birthdays are really for Mama’s. It’s a time to relish the moment your child came into the world. It gives you a minute to stop and thank God for your blessings. It’s a day of reflection for all has happened since he or she was born.
2. You thought you knew what tired was. As each year passes, I get MORE tired. The first year (and a half!) of sleepless nights is practice, people. Because once your kid gets involved in his or her life, you are along for the wild ride.
3. You thought you knew what fun was. Before kids, you’re like: look at my life, I can do what I want, this is so awesome. After having my two kids, I’ve laughed, cried from laughing and laughed even more. Kids are a blast. Yes, they wear you out (see number 2) but it is worth every tired bone in your body.
4. Patience is a necessity. I’m working on this one. I am. Please be patient with me.
5. Love is bountiful. I’m convinced you never know how much you can really love a person until you’re taking care of one.
6. Inside voices? Listening ears? Thank God for teachers who can repeat those messages during the day while you say them hundreds of times at home.
7. The little things your parents taught you are passed on. My Dad to this day can look at me and say Here Comes That Smile a couple of times and no matter what is going on with me, I can’t help but give a toothy grin. This is like a miracle drug for any bad mood. Don’t believe me? Try it next time you’re faced with a grumpy one.
8. Your mother’s voice will come out of your own body. I always knew this would happen. She warned me it would. With kids, it happens faster, my friends.
9. The eyes have it. I can look into either of my kids eyes and the truth is there. Whether they’re hurt, upset or happy as a lark – everything is stored in those two beautiful blue pools.
10. I have so much more to learn. Every day brings a new challenge. And I welcome that.
My husband took me to a concert last night. Which in and of itself is a big deal. See… he’ll go to almost every rock concert this side of the Mississippi. Okay, maybe that’s pushing it. But he has no problem traveling from Columbia to anywhere in NC or Georgia to see a band. Typically I wave good-bye at the door as he’s off with one of his buddies on this escapade. But this time I got to go – much to the chagrin of my 7-year old, who after seeing The Black Keys and Kings of Leon last year thinks he must attend any and all rock shows just like his dad.
I have always liked the Foo Fighters. And I have always found Dave Grohl to be extremely entertaining. The dude just knows how to connect with people. But I’ve never thought of him as a poet. A screamer? Yes. A rocker? Si, Si. A poet? Not really.
But as he rocked and rolled and dropped the f-bomb between every single song (hence the banning of the 7-year old from this concert), I realized that this guy can write. And he puts these songs together in a way that appeals to ALL ages. I did see a few 7-year olds. I saw some teens. I saw a lot of 20-somethings. I saw a lot of me’s. And I’m pretty sure in my section alone, there were people up to the age of at least 65. Dancing. Singing. Having a good time. That. Is. Cool. And extremely hard to do these days.
Speaking of These Days… it was my favorite song of the night. It was hard to choose – they sang for almost 3 hours! Dave admitted that it was one of his favorite songs he’s ever written. I didn’t video it last night (I was sitting in what he deemed from stage to be the shitty seats, although we were on the lower level). But here’s the band performing it on Letterman. I hope you enjoy it as much as I did: These Days
This question comes as proof to two things: One, I’m old. And two, I’ve been at the mercy of advertising since I was a kid. Because I loved this commercial. When I was a kid. Which is way before other people that I work with were kids. And that was made clearly obvious when I asked a few people if they knew the answer to this question and they missed it without the help of our friend Google.
Here’s what else this tells me… just because you’re nostalgic about a brand doesn’t necessarily translate to spending money with a brand. Yes, I loved this commercial. Yes, I had a birthday party at McDonald’s when I turned 8. Yes, a Big Mac is the bomb. But I don’t eat there. I haven’t eaten there in eons. And my 5 and 7 year-old kids have never even been inside a McDonald’s. (Not kidding.) What I love about the McDonald’s brand is what it used to mean to me. Not what it can do for me now.
So when thinking about creating content for the brands that I work on, there’s a line that has to be drawn between advertising that makes you feel good and advertising that makes you buy. Because if people aren’t buying, then there is no brand.
Oh, and if you want to watch the silly old commercial that got this whole thing going, you can find it here: http://www.youtube.com/watch?v=yBwv3DoQNCA
A: Looks to be mid-70s, but it is indeed 2011.
We took a stroll a lunchtime stroll to my favorite place to eat and drink beer – Hunter Gatherer. I promise not to digress about how good the food is. Promise.
Me and the two twin towers (that’d be the much taller than me Andy Riley and Mark Newsome) decided to walk back to the office through campus, since it’s the first day of class. What did I see? A tall pair of tube socks circa 1978 on a girl waiting on the bus and a guy riding a bike with a red headband. (My seven-year-old would so rock that.) Also happened to run into Intern Sally – she was awesome when she was here last semester – as well as Larry Pierce, the Director of University Publications.
So, while I’m name dropping, I guess I should also mention that while at HG for lunch I got to meet Mr. Shop Tart and Robby Robertson – and I saw my buddy Jennifer McSwain as well. Oh, and guess who else was there? David Campbell. Because he knows people.
All in all, it was a great lunch hour. And I’m honored to let you know that the sports styles made famous in the 70’s are now playing at a college campus near you.
I was okay. Really, I was. Until I opened the poem that my Kindergartener’s teacher left for all the parents. Thank goodness it was scrolled up and I didn’t read it until I was out of the school. It was about how starting Kindergarten was such a big step and that as a teacher, she would take good care of our daughter. I bit my lip all the way back to the car. Sheesh. Good thing that my two kids were so thrilled to be starting a new year… tears were the last thing on their mind this morning.
The start of the day (and all of the first day photos posted on Facebook) got me to thinking – when are we given the opportunity for a fresh start? I mean creatively. And that’s the beauty of our business! Each and every day is a new beginning… whether its bringing life into a new idea, looking at a project from a different angle, trying a different way to solve a recurring ad or just starting fresh on a new piece of business. It’s exhilarating, really. So I charge you with this: approach every day as if it’s your first day of school. If you bring that enthusiasm with you to work, you’re going to rub off on your co-workers. Then you will all be smiling. And creativity will fully flow. Like my tears from this morning.