Not ecru…. whatever that is.

Posted in advertising, writing | No Comments »

Here’s the thing – when a spot NAILS exactly how you feel, then the writing is dead on target. This :15 spot does just the trick for any girl who loves her white jeans well past Labor Day. The casting is pretty doggone good too – I can feel that attitude coming at me, girl. Bravo to Tide for getting it white. I mean write. I mean RIGHT.

Watch here: White Jeans

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