A: Bob Garfield knows.

Bob Garfield taught me something new. But Andy Riley is who raised my awareness. Earlier today I sent out a message to our colleagues about the downside of tweeting – basically that you are held accountable for anything you publish. Anything. Did I mention ANYTHING?

Anyways… Andy read the article that I had posted, then jumped to another one on the same matter by Bob. I can call him that, right? You can find it here: http://adage.com/article/bob-garfield/chrysler-tweet-controversy-shows-brand-journalism-a-lie/149489/

In the article, the famous AdWeeker references hagiographic near the end. Hagio-what? That’s what Andy and I both said. Merriam-Webster lists it as having to do with a biography of saints or other venerated persons. (You can get the full definition is here.) Bob’s using it in reference to Chrysler’s famous “Imported From Detroit” ad campaign. The article is interesting, but the language in it (and I don’t mean the expletives) taught two writers a new word. Good job, Bob!