Q: Wrap your hands around a fatty?

Posted in advertising, lunch and learn | No Comments »

A: It’s now possible, with Fatty Natty Light.

I almost ran into the outdoor board when i saw the headline: Wrap Your Hands Around a Fatty. A Fatty Natty? Is this for real??? Apparently so… it has it’s own facebook promotion. So what did I learn from this lunch experience? I’m NOT (maybe never have been?) the target audience for this campaign. Now… can somebody pass me a Samuel Smith’s Oatmeal Stout?

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